International Cyber Expo 2026

September 29-30, 2026
Olympia London, London, United Kingdom

Uniting global innovation for the next era of cybersecurity.

7,500+
Attendees
100+
Speakers

What is International Cyber Expo?

International Cyber Expo 2026 unites cybersecurity professionals, government officials, and industry leaders at Olympia London to explore cutting-edge solutions and foster strategic partnerships. Attendees engage with 100+ exhibitors, participate in immersive demonstrations, and learn from 100+ expert speakers across three stages, all designed to enhance digital security and resilience. This premier event offers unparalleled networking and business opportunities for those shaping the future of cyber defense. Learn more at International Cyber Expo website

Who Attends

  • CISOs leading enterprise security initiatives
  • Security Directors managing organizational cyber resilience
  • Government Officials shaping national cyber policy
  • Cybersecurity Buyers sourcing advanced security solutions
  • Industry Innovators showcasing future cyber technologies
  • Cybersecurity Suppliers seeking global market exposure

Key Topics

  • Cyber Threat Intelligence
  • Cyber Attack Simulation & Response
  • Cybersecurity Solutions Sourcing
  • Future Cybersecurity Innovations
  • Digital Security Strategies
  • Critical Infrastructure Security

Why International Cyber Expo Matters for B2B Teams

Scale & Community

7,500+ high-level visitors and 100+ leading exhibitors from 90+ countries converge at International Cyber Expo 2026.

Decision Makers

The event attracts top-tier professionals including CISOs, government officials, and security directors with direct purchasing power.

Practical Outcomes

Engage directly with key decision-makers, accelerate sales cycles, and forge strategic partnerships to drive business growth.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, International Cyber Expo 2026 becomes an expensive networking trip with nothing to show.

Unusable Portals

7,500+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 7,500+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize International ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at London.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 7,500+ International attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync International Cyber Expo 2026 attendees to HubSpot
Salesforce CRM Integration - Sync International Cyber Expo 2026 attendees to Salesforce
Outreach Sales Engagement Integration - Launch International Cyber Expo 2026 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch International Cyber Expo 2026 campaigns in Salesloft
Apollo.io Integration - Sync and enrich International Cyber Expo 2026 attendees with Apollo
Google Sheets Export - Export International Cyber Expo 2026 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to International Cyber Expo 2026.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in London with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend International Cyber Expo?

International Cyber Expo is designed for a sophisticated visitor base, including CISOs, security leaders, government officials, and policymakers. It's ideal for buyers seeking advanced cybersecurity solutions and professionals aiming to improve their business's security and resilience. With 7,500+ high-level visitors and 100+ speakers, it's a crucial gathering for anyone involved in digital security, from strategic decision-makers to industry innovators.

Is International Cyber Expo worth attending?

Absolutely. International Cyber Expo offers unparalleled opportunities to source cutting-edge cyber solutions, network with key industry players, and learn from over 100 experts. Attendees gain valuable insights into the latest trends, best practices, and innovative approaches, staying ahead in an ever-evolving digital landscape. The event facilitates direct engagement with decision-makers and provides immersive demonstrations, ensuring a high ROI for participants focused on enhancing cyber defense.

What makes International Cyber Expo different?

International Cyber Expo stands out by uniting global innovation for the next era of cybersecurity, co-located with the International Security Expo for a comprehensive security overview. It features 3 action-packed stages, 100+ global suppliers, and immersive demonstrations like the Cyber Griffin Tabletop Exercise. The event is built by the community, for the community, fostering next-level networking with 7,500+ high-level visitors from 90+ countries, ensuring a highly sophisticated and engaged audience.

How does Spivot identify target prospects at International Cyber Expo?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than International Cyber Expo?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your International Cyber Expo 2026 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to International Cyber Expo 2026 or any event organizers mentioned on this page.