Europe's leading trade fair for IT security, showcasing trends & innovations across the cybersecurity industry.
it-sa Expo & Congress 2025 in Nuremberg unites IT security decision-makers, experts, and officers. Europe's leading trade fair, it showcases cybersecurity solutions: hardware, software, training, and Security as a Service. Attendees gain insights into cloud, mobile, data, network, critical infrastructure, and industrial IT security, fostering dialogue and advancing industry expertise. Learn more at it-sa Expo & Conference website
it-sa Expo & Congress 2025 is Europe's largest trade fair for IT security, bringing together decision-makers, experts, and officers from all sectors.
The event serves as a crucial meeting point for IT security decision-makers and experts, driving strategic investments and solution adoption.
Attendees can discover cutting-edge cybersecurity solutions, gain expert insights, and forge partnerships to enhance their organizational security posture.
The Challenge
Without preparation, it-sa Expo & Conference 2025 becomes an expensive networking trip with nothing to show.
25,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 25,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Nuremberg.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to it-sa Expo & Conference 2025.
Reach every attendee automatically, even the 30-40% who register late. Land in Nuremberg with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
it-sa Expo & Congress is designed for IT security decision-makers, experts, and officers from all sectors, including industry, service, and public administration. If you are responsible for managing enterprise cybersecurity programs, shaping strategic security investments, or seeking advanced technical knowledge in areas like cloud, mobile, data, and network security, critical infrastructure protection, or industrial IT, this event offers unparalleled insights and networking opportunities to advance your security posture and foster vital industry connections.
it-sa Expo & Congress covers the entire spectrum of cybersecurity. Key topics include Cloud & Mobile Security, Data & Network Security, Critical Infrastructure Protection, and Industrial IT Security. Additionally, the event delves into Identity & Access Management (IAM) and Web Application & API Security. Attendees can explore solutions and gain expertise on hardware, software, training, consulting services, and Security as a Service, ensuring a comprehensive understanding of the latest trends and innovations in the IT security industry.
Absolutely. it-sa Expo & Congress is Europe's leading trade fair for IT security, offering a unique platform for dialogue and solution discovery. Attendees gain direct access to a comprehensive showcase of cybersecurity products and services, from cutting-edge hardware to advanced Security as a Service. With dedicated lecture programs, expert discussions, and a focus on critical topics like cloud, mobile, and industrial IT security, it provides invaluable opportunities to enhance security strategies, discover innovations, and forge essential industry partnerships, making it a highly valuable investment for any IT security professional.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to it-sa Expo & Conference 2025 or any event organizers mentioned on this page.
