2026 NASFAA Leadership & Legislative Conference & Expo

February 8-11, 2026
JW Marriott Washington, DC, Washington, United States

Join financial aid leaders to discuss critical issues, expand your network, and gain insights into management challenges.

What is 2026 NASFAA Leadership & Legislative Conference & Expo?

Financial aid professionals gather at the NASFAA 2026 Leadership & Legislative Conference & Expo in Washington, DC, to address current and future leadership challenges. This event offers intensive preparation, networking, and insights into management issues, fostering professional growth and association leadership. Learn more at 2026 NASFAA Leadership & Legislative Conference & Expo website

Who Attends

  • Financial Aid Leaders Shaping policy, managing aid, driving campus success
  • Compliance Managers Ensuring regulatory adherence in financial aid
  • Association Leaders Guiding professional organizations in financial aid
  • Strategic Enrollment Managers Optimizing student recruitment, retention, and aid
  • Aspiring Financial Aid Professionals Seeking professional growth and leadership roles

Key Topics

  • Financial Aid Leadership & Management
  • Legislative Advocacy & Hill Visits
  • Association Leadership Development
  • Compliance Management in Financial Aid
  • Strategic Enrollment Management

Why 2026 NASFAA Leadership & Legislative Conference & Expo Matters for B2B Teams

Scale & Community

Financial aid professionals and leaders gather to discuss critical issues, network, and shape the future of student aid.

Decision Makers

Attendees include current and aspiring financial aid leaders, compliance managers, and strategic enrollment managers.

Practical Outcomes

Gain insights into management, legislative advocacy, and compliance to drive professional growth and institutional success.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, 2026 NASFAA Leadership & Legislative Conference & Expo becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize 2026 ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Washington.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

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The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 2026 attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync 2026 NASFAA Leadership & Legislative Conference & Expo attendees to HubSpot
Salesforce CRM Integration - Sync 2026 NASFAA Leadership & Legislative Conference & Expo attendees to Salesforce
Outreach Sales Engagement Integration - Launch 2026 NASFAA Leadership & Legislative Conference & Expo campaigns in Outreach
Salesloft Sales Engagement Integration - Launch 2026 NASFAA Leadership & Legislative Conference & Expo campaigns in Salesloft
Apollo.io Integration - Sync and enrich 2026 NASFAA Leadership & Legislative Conference & Expo attendees with Apollo
Google Sheets Export - Export 2026 NASFAA Leadership & Legislative Conference & Expo attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to 2026 NASFAA Leadership & Legislative Conference & Expo.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Washington with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend NASFAA Leadership & Legislative Conference & Expo?

The NASFAA Leadership & Legislative Conference & Expo is designed for financial aid professionals at all career stages, from those aspiring to leadership roles to seasoned administrators. It's ideal for individuals focused on association leadership, compliance management, financial aid management, and strategic enrollment management. Attendees will expand their professional network, gain critical insights into the evolving financial aid landscape, and prepare for leadership positions on campus or within the profession. If you're looking to grow professionally and influence the future of financial aid, this conference is for you.

Is NASFAA Leadership & Legislative Conference & Expo worth attending?

Absolutely. The NASFAA Leadership & Legislative Conference & Expo offers unparalleled value for financial aid professionals. It provides intensive preparation for leadership roles, delivers crucial knowledge on management issues, and offers unique opportunities for legislative advocacy, including Capitol Hill visits. With dedicated pathways for specialized learning, networking receptions, and access to exhibitors, attendees can gain actionable insights, build valuable connections, and stay ahead of industry changes. The conference fosters professional growth, helps navigate complex compliance, and equips participants to drive institutional success in financial aid.

What topics are covered at NASFAA Leadership & Legislative Conference & Expo?

The NASFAA Leadership & Legislative Conference & Expo covers a comprehensive range of topics essential for financial aid professionals. Key areas include Financial Aid Leadership & Management, focusing on the skills needed to excel in administrative roles. Legislative Advocacy & Hill Visits provide practical guidance on influencing policy and engaging with lawmakers. Attendees can also delve into Association Leadership Development, Compliance Management in Financial Aid, and Strategic Enrollment Management, ensuring a holistic understanding of the profession's critical facets. Pathway sessions offer tailored learning experiences across these vital subjects.

How does Spivot identify target prospects at 2026 NASFAA Leadership & Legislative Conference & Expo?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than 2026 NASFAA Leadership & Legislative Conference & Expo?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your 2026 NASFAA Leadership & Legislative Conference & Expo Workflow

Book more qualified meetings. Spend less time on spreadsheets.

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Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to 2026 NASFAA Leadership & Legislative Conference & Expo or any event organizers mentioned on this page.