Opex Week

January 26-28, 2026
Hyatt Regency Miami, Miami, United States

Activating Human-Centric Transformation for an Agentic Age

700+
Attendees
120+
Speakers

What is Opex Week?

The 27th Annual Business Transformation World Summit unites global transformation and AI leaders at the Hyatt Regency Miami. This landmark event features five co-located summits, offering practical case studies and strategies to navigate AI's impact on business. Attendees will explore holistic approaches to change management, operational excellence, and digital innovation, shaping the future of enterprise transformation. Learn more at Opex Week website

Who Attends

  • Chief Transformation Officers setting the course for enterprise transformation
  • SVP-level Business Leaders driving strategy and investment decisions
  • Operational Excellence Leaders implementing practical case studies and strategies
  • Agentic AI Transformation Professionals scaling sustainable AI journeys for business outcomes
  • Change Management Leaders building change readiness and critical capabilities

Key Topics

  • Operational Excellence & Continuous Improvement
  • Agentic AI Transformation & Strategy
  • Change Management & Organizational Agility
  • Digital Transformation & Data Architectures
  • AI-Enabled Process Orchestration
  • Human-Centric Transformation

Why Opex Week Matters for B2B Teams

Scale & Community

The 27th Annual Business Transformation World Summit gathers global leaders to explore five co-located summits over three days.

Decision Makers

Attendees include C-level and SVP-level executives responsible for enterprise transformation and strategic AI implementation.

Practical Outcomes

Gain practical strategies, case studies, and connections to reimagine strategy and shape the future of enterprise transformation.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Opex Week becomes an expensive networking trip with nothing to show.

Unusable Portals

700+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 700+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Opex ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Miami.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 700+ Opex attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Opex Week attendees to HubSpot
Salesforce CRM Integration - Sync Opex Week attendees to Salesforce
Outreach Sales Engagement Integration - Launch Opex Week campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Opex Week campaigns in Salesloft
Apollo.io Integration - Sync and enrich Opex Week attendees with Apollo
Google Sheets Export - Export Opex Week attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Opex Week.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Miami with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Business Transformation World Summit?

Business Transformation World Summit is designed for global transformation and AI leaders, including Chief Transformation Officers, SVPs, and professionals in operational excellence, change management, and digital transformation. It's ideal for those seeking to navigate the rapid rise of AI, reimagine strategy, and harness innovation to shape the future of enterprise transformation. The event brings together architects of change, offering a unique platform for networking and gaining practical insights from industry innovators across various sectors.

Is Business Transformation World Summit worth attending?

Absolutely. As the world's No.1 event for transformation and AI leaders, the Business Transformation World Summit offers unparalleled value. It provides a groundbreaking experience with five co-located summits, delivering practical case studies, actionable strategies, and breakthrough discussions on strategy, process, people, and technology. Attendees gain critical insights to build transformation muscle, tackle resource allocation challenges, and integrate AI as an active partner in innovation. The event fosters valuable connections, empowering leaders to drive measurable business outcomes and stay ahead in an agentic age.

What topics are covered at Business Transformation World Summit?

The Business Transformation World Summit covers a comprehensive range of critical topics across its five co-located summits. Key areas include Operational Excellence and Continuous Improvement, Change Management and Organizational Agility, and Agentic AI Transformation and Strategy. Attendees will also delve into Digital Transformation and Data Architectures, exploring how to embed essential systems for an AI-ready future. The agenda features discussions on designing operating models, building in-house capabilities for continuous change, and leveraging AI for process orchestration and value realization.

How does Spivot identify target prospects at Opex Week?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Opex Week?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Opex Week Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Opex Week or any event organizers mentioned on this page.