The most startup-minded business festival, bringing together 3,000+ entrepreneurs, investors, and innovators in Tartu.
sTARTUp Day is a three-day business festival in Tartu, Estonia, uniting 3,000+ startup-minded individuals, including founders, investors, and students. It features a marvelous stage program, effective matchmaking, hands-on seminars, and a demo area. The event aims to foster entrepreneurship, connect like-minded people, and inspire new businesses in Tartu and Estonia. Learn more at sTARTUp Day website
sTARTUp Day 2026 gathers over 3,000 startup-minded individuals, including 200+ investors and 350+ startups, in Tartu for three days.
Attendees include founders, investors, and business leaders actively seeking partnerships, funding, and talent for their ventures.
The festival provides a vibrant platform for networking, pitching, and deal-making, accelerating business growth and collaboration.
The Challenge
Without preparation, sTARTUp Day becomes an expensive networking trip with nothing to show.
3,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 3,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Tartu.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to sTARTUp Day.
Reach every attendee automatically, even the 30-40% who register late. Land in Tartu with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
sTARTUp Day is designed for a diverse audience of startup-minded individuals. This includes startup founders, traditional entrepreneurs, and innovators seeking growth and new ideas. Investors and venture capitalists looking for promising early-stage ventures will find ample networking opportunities. Additionally, students and aspiring entrepreneurs can gain inspiration and explore career paths within the vibrant startup ecosystem. The festival fosters connections among all participants, celebrating entrepreneurship in Tartu.
Absolutely. sTARTUp Day offers significant value by bringing together over 3,000 participants, including 140 world-class speakers, 350+ startups, and 200+ investors. It provides a unique platform for effective matchmaking, hands-on seminars, and a dynamic demo area, accelerating business growth and fostering collaboration. Attendees gain insights into critical topics like economic resilience, marketing, and founder stories, leaving inspired with enhanced knowledge for building successful businesses in Estonia and beyond.
sTARTUp Day features an inspirational-educational program covering a wide array of topics crucial for entrepreneurial success. Key themes include Entrepreneurship & Startup Growth, offering insights into scaling ventures. Discussions also delve into Mental Health for Founders, addressing the unique challenges of startup life. Attendees can learn about Economic Resilience & Business Survival strategies, Marketing & Brand Development, and gain valuable lessons from real-world Founder Stories & Business Pivots.
sTARTUp Day stands out as the most startup-minded business festival, distinguished by its community-driven organization involving the city of Tartu, University of Tartu, and other key institutions. It uniquely blends a marvelous stage program with effective matchmaking and hands-on seminars, fostering a casual yet positive atmosphere perfect for networking. The event's focus on building the entrepreneurial ecosystem in Tartu and Estonia, coupled with its ability to attract a global audience, makes it a vibrant and impactful experience.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to sTARTUp Day or any event organizers mentioned on this page.
