Unite with cybersecurity professionals to share breakthroughs, tackle challenges, and drive real change.
RSA Conference 2026 unites cybersecurity professionals for four days of breakthroughs, shared challenges, and real change. Attendees engage in keynotes, track sessions, interactive learning, and networking. Connect with hundreds of industry vendors, explore innovation programs, and earn CE credits to advance your career and secure the digital world. Learn more at RSA Conference website
RSA Conference 2026 gathers thousands of cybersecurity professionals, vendors, and innovators in one place for four days of intense collaboration.
With 47% senior executives and 25% purchasing authorizers, RSAC 2026 offers unparalleled access to key decision-makers.
Attendees can accelerate breakthroughs, find transformative solutions, and forge lasting connections to drive real change in cybersecurity.
The Challenge
Without preparation, RSA Conference becomes an expensive networking trip with nothing to show.
45,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 45,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at San Francisco.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to RSA Conference.
Reach every attendee automatically, even the 30-40% who register late. Land in San Francisco with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
RSA Conference is designed for a diverse range of cybersecurity professionals, from C-Suite executives and senior leaders driving strategic initiatives to security practitioners enhancing their technical skills. Innovators showcasing emerging solutions, industry vendors connecting with buyers, and students exploring career paths will all find immense value. The event fosters a community where first-timers and returning attendees can collaborate, learn, and advance their expertise in securing the digital world.
Attending RSA Conference offers unparalleled value for cybersecurity professionals. It's a unique opportunity to engage with thousands of peers, discover transformative solutions from hundreds of vendors, and gain insights from 22 exclusive tracks and keynotes. The event facilitates hands-on learning, fosters lasting connections through extensive networking, and allows attendees to earn valuable CE credits. With a significant presence of senior executives and purchasing authorizers, it's an ideal platform for accelerating breakthroughs and driving real change.
RSA Conference covers a comprehensive array of critical cybersecurity topics. Key areas include the latest Cybersecurity Solutions & Products showcased by industry vendors, in-depth Cyber Threat Intelligence to combat evolving risks, and cutting-edge Cybersecurity Innovation & Startups featured in programs like the Innovation Sandbox. Attendees can also enhance their Hands-on Cybersecurity Skills through interactive labs and villages, gain insights into Security Leadership & Strategy, and understand best practices for Compliance & Risk Management.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to RSA Conference or any event organizers mentioned on this page.
