W North Conference

April 30 - May 2, 2025
Fairmont Chateau Whistler, Whistler, Canada

Canada’s largest destination gathering for women in leadership, fostering connection to bridge the gender power gap.

What is W North Conference?

The WNORTH Conference unites women leaders in Whistler and virtually for its 10th anniversary, themed 'Beyond Barriers: Accelerate Growth, Inspire Change.' This immersive 3-day event fosters mentorship, shared experiences, and community through keynotes, workshops, and roundtables. It aims to drive personal and professional development and champion transformative change. Learn more at W North Conference website

Who Attends

  • Women in Leadership driving personal and professional development
  • Visionary Business Leaders shaping future business and community impact
  • Corporate Strategists integrating social responsibility into business
  • AI-Empowered Leaders harnessing AI to drive innovation and growth
  • WNORTH Members seeking to share expertise and stories
  • Emerging Leaders seeking mentorship and career elevation

Key Topics

  • Social Responsibility & Corporate Strategy
  • AI Integration in Leadership
  • Gender Equity & Power Gap Solutions
  • Inclusion, Community & Mentorship

Why W North Conference Matters for B2B Teams

Scale & Community

The WNORTH Conference gathers women leaders from across Canada and virtually for an immersive 3-day experience.

Decision Makers

Attendees include C-suite executives, VPs, and founders focused on accelerating growth and inspiring change.

Practical Outcomes

Connect with peers, gain insights from global speakers, and develop leadership skills to bridge the gender power gap.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, W North Conference becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize W ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Whistler.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all W attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync W North Conference attendees to HubSpot
Salesforce CRM Integration - Sync W North Conference attendees to Salesforce
Outreach Sales Engagement Integration - Launch W North Conference campaigns in Outreach
Salesloft Sales Engagement Integration - Launch W North Conference campaigns in Salesloft
Apollo.io Integration - Sync and enrich W North Conference attendees with Apollo
Google Sheets Export - Export W North Conference attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to W North Conference.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Whistler with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend WNORTH Conference?

WNORTH Conference is designed for women in leadership, visionary business leaders, and high-level professional women seeking to accelerate growth and inspire change. It also welcomes corporate strategists focused on social responsibility, AI-empowered leaders, and WNORTH members looking to share expertise. Emerging leaders seeking mentorship and career elevation will also find immense value in this global community gathering.

Is WNORTH Conference worth attending?

Absolutely. WNORTH Conference offers an unparalleled experience infused with heart, creating an intimate and high-growth environment. It's Canada’s largest destination gathering for women in leadership, providing a platform to transcend obstacles, drive personal and professional development, and champion transformative change. Attendees gain access to inspiring insights, mentorship opportunities, and meaningful connections, all within an unforgettable setting that helps kiss burnout goodbye.

What topics are covered at WNORTH Conference?

WNORTH Conference delves into critical topics for women in leadership. Key themes include Social Responsibility & Corporate Strategy, focusing on aligning business objectives with community needs for sustainable growth. Discussions also cover AI Integration in Leadership, exploring how AI can drive innovation, and Gender Equity & Power Gap Solutions, examining disparities and collaborating on actionable solutions. The conference also emphasizes Inclusion, Community & Mentorship as core pillars for collective success.

How does Spivot identify target prospects at W North Conference?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than W North Conference?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your W North Conference Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to W North Conference or any event organizers mentioned on this page.