Bits & Pretzels Founders Festival 2025

October 1, 2025
ICM - International Congress Center Messe München & Festhalle Schottenhamel, Munich, Germany

Connect with 7,500 founders, investors & leaders for three days of learning, networking & business during Oktoberfest.

7,500+
Attendees
500+
Speakers

What is Bits & Pretzels Founders Festival?

Bits & Pretzels Founders Festival unites 7,500 founders, investors, and industry leaders in Munich for an immersive three-day experience. Attendees engage in masterclasses, curated networking, and a startup exhibition, culminating in unique business opportunities at Oktoberfest. This event fosters innovation and collaboration, empowering the European startup ecosystem. Learn more at Bits & Pretzels Founders Festival website

Who Attends

  • Founders Shaping the future of European startups
  • Investors (VCs & LPs) Actively funding high-growth European ventures
  • C-Level Executives Driving corporate strategy and AI adoption
  • Industry Leaders Connecting with the startup ecosystem
  • Startup Professionals Seeking funding, partners, and clients

Key Topics

  • Venture Capital & Investment Strategies
  • AI Applications & Corporate Strategy
  • Startup Ecosystem & Growth
  • Founder-Investor Networking
  • European Scaleup Development

Why Bits & Pretzels Founders Festival Matters for B2B Teams

Scale & Community

Bits & Pretzels unites 7,500 founders, investors, and industry leaders in Munich for three days of concentrated networking.

Decision Makers

Attendees include 1,500 VCs, 300+ LPs, and 600+ top executives with significant investment and strategic decision-making power.

Practical Outcomes

The event facilitates 21,000 founder-investor meetings, accelerating deal flow and fostering partnerships that drive significant growth.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, Bits & Pretzels Founders Festival 2025 becomes an expensive networking trip with nothing to show.

Unusable Portals

7,500+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 7,500+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize Bits ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Munich.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 7,500+ Bits attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync Bits & Pretzels Founders Festival 2025 attendees to HubSpot
Salesforce CRM Integration - Sync Bits & Pretzels Founders Festival 2025 attendees to Salesforce
Outreach Sales Engagement Integration - Launch Bits & Pretzels Founders Festival 2025 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch Bits & Pretzels Founders Festival 2025 campaigns in Salesloft
Apollo.io Integration - Sync and enrich Bits & Pretzels Founders Festival 2025 attendees with Apollo
Google Sheets Export - Export Bits & Pretzels Founders Festival 2025 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Bits & Pretzels Founders Festival 2025.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Munich with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend Bits & Pretzels?

Bits & Pretzels is designed for founders, investors, and industry leaders looking to connect and grow within the European startup ecosystem. With 7,500 attendees, including 2,000+ investors and 600+ top executives, it's ideal for those seeking funding, partnerships, or market insights. Startup professionals, VCs, LPs, and C-level executives will find unparalleled networking opportunities and actionable content across various stages and masterclasses. The event fosters a vibrant community for shaping the future of innovation.

Is Bits & Pretzels worth attending?

Absolutely. Bits & Pretzels offers a unique blend of high-impact learning, extensive networking, and unparalleled business opportunities. Attendees benefit from 21,000 founder-investor meetings, access to 500+ world-class speakers, and specialized summits for investors and corporate leaders. The festival's distinctive setting at Munich Oktoberfest provides a memorable and effective environment for building lasting connections and accelerating deal flow. It's a proven platform for driving growth and making a significant impact in the startup world.

What makes Bits & Pretzels different?

Bits & Pretzels stands out by uniquely combining a high-caliber founders festival with the iconic Munich Oktoberfest. This creates an unforgettable networking experience, transforming traditional business interactions into vibrant, engaging connections. The event's focus on a curated founder-investor ratio, 21,000 pre-arranged meetings, and specialized summits for VCs, LPs, and C-level executives ensures high-value interactions. Its commitment to fostering the European startup ecosystem, alongside a lineup of 500+ world-class speakers, truly sets it apart.

How does Spivot identify target prospects at Bits & Pretzels Founders Festival?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than Bits & Pretzels Founders Festival?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your Bits & Pretzels Founders Festival 2025 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Bits & Pretzels Founders Festival 2025 or any event organizers mentioned on this page.