CES 2026

January 6-9, 2026
Las Vegas, United States

Experience global tech innovation: 142,000+ attendees, 4,500+ exhibitors, shaping the future of how we live.

142,000+
Attendees
1,000+
Speakers

What is CES?

CES is the world's premier technology event, bringing together 142,000+ innovators, decision-makers, and global brands. Attendees explore groundbreaking advancements in AI, robotics, vehicle tech, and digital health, experiencing immersive demos and forging partnerships that define the future of technology and consumer living. Learn more at CES website

Who Attends

  • C-Suite & VPs from Fortune 500 companies
  • Enterprise Buyers seeking new tech solutions
  • Innovators & Developers pioneering future technologies
  • Startup Founders launching disruptive products
  • Investors funding next-gen innovation
  • Media & Influencers covering global tech trends

Key Topics

  • Artificial Intelligence & Robotics
  • Vehicle Tech & Advanced Mobility
  • Digital Health & Wellness
  • XR & Spatial Computing
  • Sustainability & Smart Communities
  • Content, Gaming & Entertainment

Why CES Matters for B2B Teams

Scale & Community

Over 142,000 global attendees, 4,500+ exhibitors, and 1,400 startups converge, creating an unparalleled density of tech innovation.

Decision Makers

Connect with C-suite executives, VPs, and enterprise buyers from Fortune 500 companies actively seeking new tech solutions.

Practical Outcomes

Accelerate partnerships, secure investments, and launch products to a global audience, driving significant business growth.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, CES 2026 becomes an expensive networking trip with nothing to show.

Unusable Portals

142,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 142,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize CES ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at Las Vegas.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 142,000+ CES attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync CES 2026 attendees to HubSpot
Salesforce CRM Integration - Sync CES 2026 attendees to Salesforce
Outreach Sales Engagement Integration - Launch CES 2026 campaigns in Outreach
Salesloft Sales Engagement Integration - Launch CES 2026 campaigns in Salesloft
Apollo.io Integration - Sync and enrich CES 2026 attendees with Apollo
Google Sheets Export - Export CES 2026 attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to CES 2026.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in Las Vegas with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend CES?

CES is designed for anyone shaping the future of technology. This includes C-suite executives, VPs, and enterprise buyers from Fortune 500 companies, as well as innovators, developers, and startup founders. Media professionals, influencers, and investors also attend to discover and cover the latest advancements. It's a critical event for those seeking to explore new tech solutions, forge partnerships, and drive business growth across various industries.

Is CES worth attending?

Absolutely. CES is the world's most powerful tech event, offering unparalleled opportunities to experience groundbreaking innovations firsthand. With over 142,000 attendees and 4,500+ exhibitors, it's where global brands unveil their latest products and industry leaders share bold breakthroughs. Attendees can accelerate partnerships, secure investments, and gain insights into the future of AI, robotics, vehicle tech, and digital health, making it essential for staying competitive and driving business forward.

What topics are covered at CES?

CES covers a vast array of cutting-edge topics that are transforming how we live and work. Key areas include Artificial Intelligence & Robotics, exploring their impact on manufacturing and daily life. Vehicle Tech & Advanced Mobility showcase the future of transportation. Digital Health & Wellness innovations are prominent, alongside XR & Spatial Computing. The event also delves into Sustainability & Smart Communities, and the latest in Content, Gaming & Entertainment, providing a comprehensive look at global tech trends.

How does Spivot identify target prospects at CES?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than CES?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your CES 2026 Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to CES 2026 or any event organizers mentioned on this page.