Discover how Cisco revolutionizes infrastructure and data protection in the AI era at the IT event of the year.
Cisco Live 2026 Amsterdam gathers IT professionals, engineers, and leaders to explore cutting-edge advancements in infrastructure, data, and security. Attendees will gain critical technology skills and discover how Cisco is revolutionizing organizational protection and connectivity in the rapidly evolving AI era, fostering innovation and strategic growth. Learn more at Cisco Live website
Cisco Live 2026 Amsterdam gathers thousands of IT professionals, leaders, and engineers for five days of intensive learning.
Attendees include IT leaders and decision-makers focused on revolutionizing infrastructure and data protection in the AI era.
Engage directly with Cisco experts and peers to gain actionable insights and accelerate strategic technology implementations.
The Challenge
Without preparation, Cisco Live becomes an expensive networking trip with nothing to show.
22,000 attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 22,000 attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Amsterdam.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Cisco Live.
Reach every attendee automatically, even the 30-40% who register late. Land in Amsterdam with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Cisco Live is designed for IT professionals, leaders, network engineers, and security architects seeking to advance their skills and knowledge. Attendees will discover how Cisco is revolutionizing infrastructure, data, and security in the AI era. The event offers comprehensive education, hands-on labs, and networking opportunities for those driving technological innovation within their organizations.
Attending Cisco Live offers unparalleled value for IT professionals. With 659+ sessions, attendees can gain critical technology skills, explore cutting-edge solutions in the World of Solutions, and engage with Cisco experts. The event provides a unique platform to understand how to revolutionize infrastructure and data protection in the AI era, fostering strategic growth and accelerating technology implementations.
Cisco Live covers a broad range of critical IT topics. Key areas include AI and Machine Learning for network operations, secure multicloud connectivity, SD-WAN, data center and ACI automation, industrial IoT, edge AI networking, and next-gen wireless technologies like 6GHz and Wi-Fi 7. Cybersecurity and secure firewall architectures are also central themes, providing comprehensive insights for IT professionals.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Cisco Live or any event organizers mentioned on this page.
