DeveloperWeek

February 18-20, 2026
Santa Clara Convention Center, San Jose, United States

The world's largest independent developer & engineering conference. 250+ speakers, 2,000+ companies. Master new tech.

What is DeveloperWeek?

DeveloperWeek 2026 unites 2,000+ companies and 250+ speakers for workshops, conference sessions, and an expo. Developers, engineers, and technical leaders explore cutting-edge topics like Gen AI, Cloud Native, DevOps, and Dev Security. Gain practical skills, discover new tools, and network with peers to drive innovation and career growth. Learn more at DeveloperWeek website

Who Attends

  • Developers Building next-gen applications, systems
  • Software Engineers Implementing scalable, robust solutions
  • Technical Leaders Guiding engineering teams, setting strategy
  • DevOps Engineers Automating deployments, optimizing infrastructure
  • Product Managers Defining roadmaps, driving innovation
  • Developer Advocates Engaging developer communities

Key Topics

  • Gen AI & LLMs
  • Cloud Native Development
  • DevOps & Platform Engineering
  • Developer Security
  • APIs & Microservices
  • Frontend Development

Why DeveloperWeek Matters for B2B Teams

Scale & Community

DeveloperWeek 2026 gathers 2,000+ companies and 250+ speakers, creating a high-density hub for developer innovation.

Decision Makers

Attendees include technical leaders, CTOs, and VPs of Engineering, driving key decisions for software development.

Practical Outcomes

Connect with peers, discover new tools, and gain insights to accelerate project delivery and career advancement.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, DeveloperWeek becomes an expensive networking trip with nothing to show.

Unusable Portals

attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize DeveloperWeek ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at San Jose.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all DeveloperWeek attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync DeveloperWeek attendees to HubSpot
Salesforce CRM Integration - Sync DeveloperWeek attendees to Salesforce
Outreach Sales Engagement Integration - Launch DeveloperWeek campaigns in Outreach
Salesloft Sales Engagement Integration - Launch DeveloperWeek campaigns in Salesloft
Apollo.io Integration - Sync and enrich DeveloperWeek attendees with Apollo
Google Sheets Export - Export DeveloperWeek attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to DeveloperWeek.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in San Jose with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend DeveloperWeek?

DeveloperWeek is designed for a broad spectrum of technology professionals, including developers, software engineers, technical leaders, and product managers. With over 2,000 participating companies and 250+ expert speakers, it's ideal for those building next-gen applications, optimizing infrastructure, or setting technical strategy. Roles like DevOps engineers, developer advocates, and enterprise architects will find tailored content across specialized tracks like AI DevWorld, Cloud Native World, and Dev Security World, fostering skill development and strategic insights.

Is DeveloperWeek worth attending?

Attending DeveloperWeek offers significant ROI for career growth and organizational innovation. It provides unparalleled access to 250+ expert speakers and 2,000+ companies, facilitating direct learning and networking opportunities. Participants can master new technologies like Gen AI and Cloud Native, gain practical skills in workshops, and discover cutting-edge tools at the expo. The event's focus on diverse tracks, from developer security to technical leadership, ensures relevant content for advancing projects and staying ahead in the rapidly evolving tech landscape.

What topics are covered at DeveloperWeek?

DeveloperWeek covers a comprehensive range of critical topics for modern developers and engineers. Key themes include Gen AI & LLMs, Cloud Native Development, DevOps & Platform Engineering, and Developer Security. Attendees can also explore APIs & Microservices, Frontend Development, Data Engineering, and Open Source Strategy. Specialized "Worlds" like AI DevWorld, Cloud Native World, and Dev Security World offer deep dives into these areas, complemented by sessions on Developer Experience, Developer Tools, and Technical Leadership & Management, ensuring a holistic learning experience.

How does Spivot identify target prospects at DeveloperWeek?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than DeveloperWeek?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

Automate Your DeveloperWeek Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to DeveloperWeek or any event organizers mentioned on this page.