GitHub Universe: The global developer event for new tools, features, and community connection.
GitHub Universe 2025 gathers developers, engineers, and tech leaders for two days of innovation. Explore new tools, features, and frameworks unveiled by GitHub, Microsoft, and Red Hat experts. Attendees gain insights into building scalable apps, leveraging GitHub Copilot data for business value, and connecting with a global community. Learn more at GitHub Universe website
GitHub Universe 2025 brings together a concentrated global community of developers, engineers, and tech leaders in one place.
Attendees include senior software engineers, engineering VPs, and IT leaders, all driving key technology decisions and innovation.
Gain actionable insights from GitHub experts, accelerate development workflows, and discover tools to deliver significant business value.
The Challenge
Without preparation, GitHub Universe becomes an expensive networking trip with nothing to show.
3,400+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 3,400+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at San Francisco.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to GitHub Universe.
Reach every attendee automatically, even the 30-40% who register late. Land in San Francisco with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
GitHub Universe is designed for a diverse audience of developers, software engineers, engineering leaders, product managers, and developer advocates. Professionals from companies like Red Hat, Cathay Pacific, Microsoft, and HubSpot attend to explore the latest in developer tools, AI, and scalable application development. Whether you're building new features, managing engineering teams, or shaping product roadmaps, Universe offers tailored content and networking opportunities to advance your skills and projects.
Attending GitHub Universe offers significant value for anyone involved in software development. It's a premier opportunity to learn directly from GitHub experts and industry leaders about new tools, features, and best practices, particularly around GitHub Copilot, VS Code, and agent frameworks. The event provides tailored sessions, interactive demos, and networking to help you build scalable applications, drive business value from data, and connect with a global developer community. Plus, in-person attendees can take a GitHub certification exam.
GitHub Universe covers a range of critical topics for modern software development. Key areas include GitHub Copilot and AI development, leveraging VS Code and other developer tools, building with agent frameworks for scalable applications, and best practices in software engineering. The agenda also delves into data-driven development, showing how to turn Copilot data into business value. Attendees can explore curated sessions to deepen their expertise in these cutting-edge technologies and methodologies.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to GitHub Universe or any event organizers mentioned on this page.
