Explore the latest Google Cloud innovations, connect with experts, and build your next agent in lightning talks, demos, and workshops.
Google Cloud Next 2026 is a premier technology conference bringing together developers, IT professionals, and business leaders to explore the future of cloud computing. Attendees immerse themselves in the latest AI, data analytics, and security innovations through keynotes, breakout sessions, and hands-on workshops. The event offers unparalleled opportunities to connect with Google experts, industry luminaries, and peers, fostering collaboration and skill development for real-world application. Learn more at Google Cloud Next website
Google Cloud Next 2026 gathers thousands of cloud professionals, developers, and business leaders for three days of immersive learning.
Attendees include C-suite executives, VPs, and decision-makers from global enterprises, actively shaping cloud strategies and investments.
Gain actionable insights, build new skills, and forge strategic partnerships to accelerate your organization's cloud and AI initiatives.
The Challenge
Without preparation, Google Cloud Next becomes an expensive networking trip with nothing to show.
attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Las Vegas.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Google Cloud Next.
Reach every attendee automatically, even the 30-40% who register late. Land in Las Vegas with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
Google Cloud Next is designed for a diverse audience, including C-suite executives, VPs, developers, data scientists, security professionals, and startup founders. If you're looking to deepen your expertise in cloud computing, generative AI, data analytics, or security, this event offers unparalleled opportunities. It's ideal for anyone seeking to connect with industry luminaries, Google experts, and peers, fostering collaboration and skill development to drive real-world wins for their organizations.
Absolutely. Google Cloud Next provides an immersive experience with over 500 sessions, keynotes from top Google leadership, and hands-on developer workshops. It's a unique chance to explore the latest innovations in AI, cloud infrastructure, and security, gaining actionable insights directly from the experts. Beyond learning, the event offers extensive networking opportunities with peers, partners, and Google Cloud experts, helping you build strategic relationships and accelerate your business objectives.
Google Cloud Next covers a comprehensive range of critical cloud technology topics. Key areas include Generative AI and Machine Learning, exploring how AI is shaping the future and enabling new applications. Attendees can dive into Cloud Security and Threat Intelligence, learning to stay ahead of evolving threats. Data Analytics and Business Intelligence are central, focusing on leveraging data for better decision-making. Other significant topics include Application Development, Cloud Infrastructure, and Databases, ensuring a broad and deep learning experience.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Google Cloud Next or any event organizers mentioned on this page.
