The world’s largest and most influential connectivity event.
MWC Barcelona unites over 107,000 global leaders, founders, and tech innovators to explore the future of connectivity. Participants engage with cutting-edge technologies, from AI to intelligent infrastructure, and discuss policies shaping business and society. This influential event fosters innovation, drives industry conversations, and facilitates partnerships. Learn more at Mobile World Congress MWC Barcelona website
Over 107,000 global leaders, innovators, and government officials converge, creating an unparalleled concentration of connectivity decision-makers.
The event attracts founders, presidents, and senior executives with direct influence over technology adoption and strategic partnerships.
Attendees can accelerate deal cycles, forge critical alliances, and gain insights to shape their organization's future in just four days.
The Challenge
Without preparation, Mobile World Congress MWC Barcelona becomes an expensive networking trip with nothing to show.
109,000 attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 109,000 attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Barcelona.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to Mobile World Congress MWC Barcelona.
Reach every attendee automatically, even the 30-40% who register late. Land in Barcelona with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
MWC Barcelona is essential for founders, presidents, and senior leaders from global companies, governments, and trailblazing tech businesses. It also attracts exhibitors, sponsors, journalists, and analysts. If you're involved in shaping the future of connectivity, from developing intelligent infrastructure and AI solutions to influencing policy and driving enterprise reinvention, this event provides unparalleled access to key decision-makers and innovators. It's the premier gathering for anyone looking to connect, collaborate, and lead in the evolving tech landscape.
Absolutely. MWC Barcelona is the world's largest and most influential connectivity event, bringing together over 107,000 attendees, including 2,752+ exhibitors and partners from 201 countries. It offers a unique platform to gain iconic insights from industry titans, discover emerging tech, and engage in conversations defining the future of connectivity. For businesses, it's where big ideas meet leading investors, and solutions are kickstarted to revolutionize industries. Missing MWC means missing out on the next 12 months of critical industry developments and networking opportunities.
MWC Barcelona delves into six core thought leadership themes, exploring technologies, ideas, and people powering the next wave of innovation. Key topics include AI & Machine Learning, Intelligent Infrastructure, and Enterprise Reinvention. The event also covers critical areas like Network APIs & Open Gateway, 5G & Future Connectivity, and Virtual Reality & Metaverse. These themes address issues across business, policy, and society, providing a comprehensive overview of the most pressing and transformative developments in the global connectivity landscape.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to Mobile World Congress MWC Barcelona or any event organizers mentioned on this page.
