ProductWorld

February 18-20, 2026
San Jose Convention Center, San Jose, United States

2,500+ product leaders converge at the world's largest product management & dev conference.

500+
Attendees
100+
Companies

What is ProductWorld?

ProductWorld 2026 unites 2,500+ product managers and developers for three days of insights into product lifecycle, tools, and team management. Attendees explore roadmap strategies, agile methodologies, and case studies from top tech companies, fostering innovation and skill development. Co-located with DeveloperWeek, it offers unparalleled networking. Learn more at ProductWorld website

Who Attends

  • Product Managers driving product strategy & execution
  • Product Developers building next-gen software solutions
  • Product Leaders shaping roadmaps for enterprise & mobile
  • Software Engineers from co-located DeveloperWeek
  • Startup Founders seeking product growth insights
  • IT Managers managing tech infrastructure

Key Topics

  • Product Lifecycle & Case Studies
  • Product Management Tools & Software
  • Product Team Management & Structure
  • Agile, Rapid Prototyping & SCRUM
  • Product Roadmap Strategy & Innovation
  • Product Lead & Manager Roundtables

Why ProductWorld Matters for B2B Teams

Scale & Community

ProductWorld 2026 brings together 2,500+ product managers, developers, and leaders, creating a high-density hub for innovation and collaboration.

Decision Makers

Attendees include product executives, VPs, and senior managers from top tech companies, driving product strategy and investment decisions.

Practical Outcomes

Engage with industry peers, discover new tools, and gain actionable insights to accelerate product development and market success.

The Challenge

Why Most Teams Fail to Maximize Event ROI

Without preparation, ProductWorld becomes an expensive networking trip with nothing to show.

Unusable Portals

500+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.

Too Late

30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.

No Prioritization

Without scoring and segmentation, all 500+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.

Manual Multi-Channel

Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.

Best Practices

How to Actually Maximize ProductWorld ROI

Winning teams follow two phases: preparation and execution.

3-4 weeks before

Pre-Event Preparation

Identify Target Prospects

Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.

Enrich with Contacts

Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.

ICP, Persona & ABM Matching

Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.

Launch Multi-Channel Outreach

Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.

Event week

During the Event

Execute Pre-Booked Meetings

Calendars should be 60-70% full with high-fit prospects before arriving at San Jose.

Prioritized Conversations

Know ICP score and context for every interaction. Focus on high-value targets.

The Reality: Nearly Impossible Manually

These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.

The question isn't what to do. It's how to execute continuously at scale.

Turning Strategy Into Execution

Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.

Try for Free
The same strategy. 10x faster. 95% less manual work.

How Spivot Automates Event Best Practices

Strategy becomes workflow.

1

Identify Target Prospects Automatically

Best Practice: Monitor attendee lists continuously as registrations come in.

How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.

Manual: Days per refresh → Spivot: 10 minutes
2

Enrich with YOUR API Keys

Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.

How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.

Scale
Handle all 500+ ProductWorld attendees in one upload
Manual: 4-6 hours → Spivot: 2-3 minutes
3

ICP & Persona Matching

Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.

How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.

Persona & ABM Matching
Match to target personas and ABM accounts
Multi-Factor Scoring
Role + Title + Level + Size + Revenue + Location + Industry
Focus on top 20% of prospects automatically
4

Push to Your CRM & Sales Tools

Best Practice: Sync enriched, scored prospects to existing workflow.

How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.

HubSpot CRM Integration - Sync ProductWorld attendees to HubSpot
Salesforce CRM Integration - Sync ProductWorld attendees to Salesforce
Outreach Sales Engagement Integration - Launch ProductWorld campaigns in Outreach
Salesloft Sales Engagement Integration - Launch ProductWorld campaigns in Salesloft
Apollo.io Integration - Sync and enrich ProductWorld attendees with Apollo
Google Sheets Export - Export ProductWorld attendee lists to Google Sheets
5

Launch & Track Campaigns

Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.

How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to ProductWorld.

40%
Higher Conversion
80%
Faster First Touch
60%
Less Wasted Outreach

The Bottom Line

Reach every attendee automatically, even the 30-40% who register late. Land in San Jose with meetings booked. Your competitors are still cleaning spreadsheets.

10x
Faster event data processing
(5-7 days → 5-10 minutes)
3-4 weeks
Earlier outreach
(Book meetings before the event)
40%
More meetings booked
(Targeted vs. spray-and-pray)

Enterprise-Grade Security

Your data stays secure and compliant

AES-256-GCM
Encryption at rest and in transit
OAuth 2.0
Secure authentication
Multi-Tenant
Complete data isolation

Frequently Asked Questions

Who should attend ProductWorld?

ProductWorld is designed for product managers, product developers, and product leaders across all experience levels. It also attracts software engineers and IT managers from its co-located DeveloperWeek event. Attendees include professionals from startups, enterprise, and mobile app companies seeking to master product lifecycle, explore new tools, and refine their roadmap strategies. If you're involved in building, managing, or strategizing products, this conference offers unparalleled learning and networking opportunities.

Is ProductWorld worth attending?

ProductWorld offers significant value for product professionals. With 2,500+ attendees and 250+ speakers from leading tech companies, it provides a unique platform for learning and networking. The comprehensive agenda covers critical topics like product lifecycle, agile methodologies, and roadmap innovation. Co-location with DeveloperWeek expands networking to 5,000+ engineers. Attendees gain actionable insights, discover new tools, and connect with peers, accelerating their product development and career growth.

How does Spivot identify target prospects at ProductWorld?

Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.

Can I use Spivot for events other than ProductWorld?

Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.

How accurate is the ICP and persona matching?

Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'

What CRMs and sales tools does Spivot integrate with?

HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.

Automate Your ProductWorld Workflow

Book more qualified meetings. Spend less time on spreadsheets.

No credit card required
Setup in minutes
Works with your existing tools

Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to ProductWorld or any event organizers mentioned on this page.