The US' largest business event for entrepreneurs, startups, and SMEs. Grow, scale, and innovate your dream business.
The Business Show US 2026 brings together over 8,000 entrepreneurs, startups, and small business owners. Attendees access masterclasses, seminars, and networking to gain insights on financing, marketing, HR, and scaling their ventures. Discover tools and strategies to innovate and grow your business. Learn more at The Business Show LA website
Over 8,000 entrepreneurs, startups, and small business owners converge at The Business Show US 2026 for two days of intense learning and networking.
Attendees are ambitious business owners and founders actively seeking solutions to grow, scale, and innovate their ventures.
Directly connect with 300+ exhibitors, industry experts, and peers to find products, services, and partnerships for immediate business impact.
The Challenge
Without preparation, The Business Show LA becomes an expensive networking trip with nothing to show.
8,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 8,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Las Vegas.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to The Business Show LA.
Reach every attendee automatically, even the 30-40% who register late. Land in Las Vegas with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
The Business Show US is designed for entrepreneurs, startup founders, and small business owners aiming to grow, scale, and innovate their ventures. It also attracts marketing professionals, online retailers, and HR leaders. With over 8,000 attendees, it's ideal for anyone seeking to connect with industry experts, discover new products and services from 300+ exhibitors, and network with peers to drive their business forward.
Absolutely. The Business Show US offers unparalleled value for business growth. Attendees gain access to interactive masterclasses, a CPD-accredited seminar agenda with industry-leading speakers, and dedicated speed networking sessions. It's a unique opportunity to learn about business financing, marketing, HR, and e-commerce, all under one roof. The co-located expos further expand opportunities, making it an essential event for actionable insights and strategic partnerships.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
HubSpot, Salesforce, Outreach, Salesloft, Apollo, Google Sheets, and CSV export. You can also use our API for custom integrations.
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to The Business Show LA or any event organizers mentioned on this page.
