The Biggest International Fair and Festival on Artificial Intelligence, Technology & Digital Innovation
WMF 2026 serves as a global platform for building the future, connecting Italy and the world through culture, education, and innovation. It brings together companies, startups, investors, and institutions for three days of expo, education, B2B meetings, networking, and entertainment at BolognaFiere, fostering a better future through AI, technology, and digital advancements. Learn more at WMF (We Make Future) website
WMF 2026 brings together a vast international community of innovators, companies, and institutions, fostering unparalleled networking and collaboration opportunities.
The event attracts C-level executives, VCs, and institutional leaders, ensuring high-level discussions and strategic partnerships across global markets.
Attendees can accelerate business growth, secure investments, and discover cutting-edge AI and tech solutions to shape their future strategies.
The Challenge
Without preparation, WMF (We Make Future) becomes an expensive networking trip with nothing to show.
73,000+ attendees. No way to filter by ICP. Finding ideal prospects means manually clicking through thousands of profiles.
30-40% of attendees register in the last 2-3 weeks. Finish reaching out to one batch, hundreds more registered. Always behind.
Without scoring and segmentation, all 73,000+ attendees look the same. Teams waste cycles on low-fit prospects instead of focusing on high-value targets.
Reaching prospects across email, LinkedIn, phone, and in-app manually is impossible at scale. Most teams pick one channel and miss opportunities.
Best Practices
Winning teams follow two phases: preparation and execution.
Monitor attendee lists continuously as 30-40% register in the last 2-3 weeks.
Add verified emails, LinkedIn profiles, company data, and tech stack to raw attendee names.
Score by role, title, job level, company size, revenue, location, industry. Match to target personas and ABM accounts. Focus on top 20%.
Email, LinkedIn, phone, in-app. Goal: pre-book meetings with high-value prospects.
Calendars should be 60-70% full with high-fit prospects before arriving at Bologna.
Know ICP score and context for every interaction. Focus on high-value targets.
These practices work. But 30-40% of attendees register in the last 2-3 weeks. Manual execution takes 5-7 days per batch. Teams would need to repeat identification, enrichment, scoring, and outreach continuously across email, LinkedIn, phone, and in-app. Most don't have the bandwidth.
The question isn't what to do. It's how to execute continuously at scale.
Spivot automates the event workflow from attendee extraction to post-event nurture. Execute best practices without manual work.
Try for FreeStrategy becomes workflow.
Best Practice: Monitor attendee lists continuously as registrations come in.
How Spivot Helps: Connect to the event portal or upload the CSV. We identify target prospects and refresh daily as new registrations come in. Catch the 30-40% who register late without lifting a finger.
Best Practice: Transform basic attendee lists into rich prospect profiles with verified contact data.
How Spivot Helps: Connect Apollo, ZoomInfo, or any other enrichment provider. We add verified emails, LinkedIn profiles, company data, and tech stack. Full control over provider and costs.
Best Practice: Score prospects against ICP and match to target personas to prioritize outreach.
How Spivot Helps: AI scores every attendee by role, title, job level, company size, revenue, location, and industry. Match to target personas and ABM accounts automatically.
Best Practice: Sync enriched, scored prospects to existing workflow.
How Spivot Helps: One-click sync to Salesforce, HubSpot, Outreach, Salesloft, Apollo, or export to Google Sheets. Enriched, scored lists ready for outreach.
Best Practice: Start personalized outreach 3-4 weeks before the event to schedule meetings.
How Spivot Helps: Launch campaigns in Outreach, Salesloft, or Apollo. Reach prospects across email, LinkedIn, phone, and in-app automatically. Track engagement, responses, and meetings. All attributed to WMF (We Make Future).
Reach every attendee automatically, even the 30-40% who register late. Land in Bologna with meetings booked. Your competitors are still cleaning spreadsheets.
Your data stays secure and compliant
WMF is designed for a diverse international audience, including startups, investors, AI and digital-tech experts, company and brand leaders, institutional representatives, and open innovation stakeholders. It's a crucial gathering for anyone looking to explore the future of AI, technology, and digital innovation, connect with global players, and drive societal impact. Whether you're seeking investment, showcasing solutions, or forging strategic partnerships, WMF offers a platform for meaningful engagement across various sectors and countries.
Absolutely. WMF is a global accelerator of culture, education, and innovation, offering a unique format that blends expo, education, B2B meetings, networking, culture, concerts, and entertainment. It provides unparalleled opportunities to connect with a vast international community, discover cutting-edge AI and tech solutions, and engage in high-level discussions. For businesses, startups, and innovators, it's a strategic platform to accelerate growth, secure investments, and shape future strategies in the rapidly evolving digital landscape.
WMF covers a comprehensive range of topics centered on Artificial Intelligence, technology, and digital innovation. Key themes include Generative AI and Machine Learning, Content Marketing and Social Strategies, Cybersecurity and Cloud Development, and the application of AI in Manufacturing and Industry 4.0. The event also delves into GovTech and Open Innovation Ecosystems, offering insights into how technology can drive societal progress and foster international collaboration.
Connect to the event portal or upload attendee data. Spivot automatically identifies, scores, and enriches prospects as new attendees register, with daily updates to catch late registrations.
Yes. Spivot is an AI agent that automates event workflows for any event where attendees are available in the event portal. The same workflow applies across all events.
Spivot's AI uses multi-factor analysis across role, title, job level, company size, revenue, location, and industry. Match attendees to target personas and ABM accounts automatically. Built-in intelligence recognizes equivalent roles like 'VP of Growth' and 'Chief Revenue Officer.'
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Book more qualified meetings. Spend less time on spreadsheets.
Spivot is an independent GTM automation platform. We are not affiliated with, endorsed by, or officially connected to WMF (We Make Future) or any event organizers mentioned on this page.
